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Israel's influencer recruitment campaign backfires, anthropologist says
Image credit: Shehab Wire (EN)
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Maryam Ouragh, a digital anthropology professor at the University of Westminster, said Israel's attempts to recruit social media influencers to sway global public opinion have produced counterintuitive results, Shehab Wire reported. The campaign, which aimed to shape international sentiment through digital platforms, achieved the opposite of its intended effect, according to Ouragh's analysis.
The professor did not specify which influencers were targeted, the scope of recruitment efforts, or the precise mechanisms that led to the reversal. Her comments reflect broader scrutiny of state-sponsored digital influence operations and their reach during periods of regional conflict.
